Metaply· for ShopifyAgency· AppLovin AXON
Metaply
E-commerce · Meta · Conversions API

Meta is guessing.
Stop paying for it.

Your pixel can't tell a repeat buyer from a first-time customer. Metaply can — and feeds that signal straight to Meta through CAPI, so it stops spending to re-acquire people who already bought.

Book a 15-min call See it on Shopify
  • Installs in ~5 min
  • Keeps your existing pixel
  • Server-side · privacy-safe
Signal quality to Meta
Pixel only
DEGRADED
0 10
3.8/10
EVENT MATCH QUALITY
Purchase
New customer
Subscription
Repeat buyer
LTV tier
Product viewed
Trusted by Shopify brands scaling past $1M/month
Custom Meta Events

Your Meta events, not a generic template.

Define exactly which moments matter — a Klaviyo-sourced email signup, a subscription started, a second-order cohort. Metaply maps each one to a Meta event with full parameters.

P1
Purchase · First-time
Only fires when buyer has no prior orders
P2
Purchase · Subscription start
Includes plan, cadence, predicted LTV tier
P3
Purchase · Repeat
Suppressed from prospecting audiences
L1
Lead · Qualified email
Klaviyo + Shopify engagement combined
app.metaply.ai / events / Purchase · Subscription start
Event: Subscription startACTIVE
Trigger
when shopify.order.created
and order.subscription_id exists
and customer.orders_count == 1
Meta event parameters
value = order.subtotal
currency = order.currency
content_ids = order.line_items[].product_id
predicted_ltv = metaply.ltv_tier
subscription_plan = order.subscription.plan
customer_type = "new"
Fired 1,248 times in last 7 daysMatch rate: 94%
How it works

From install to better ROAS in 3 moves.

No developers. No pixel swap. No lost history.

STEP 01

Install on Shopify

One-click from the Shopify App Store. Metaply mounts alongside your existing pixel — nothing to remove.

STEP 02

Define your events

Map your real business moments — subscriptions, first-time, repeat, LTV tiers — to Meta events with full parameters.

STEP 03

Ship to Meta via CAPI

Metaply sends enriched, server-side events to Meta. Match rates climb, CAC falls, campaigns learn faster.

~5 min
to install
+30%
events tracked
+22%
ROAS lift (potential)
–15%
CAC (potential)

Make every ad dollar
work smarter.

30 minutes with our team, and you'll see exactly which signals Meta is missing from your store.

Book a 15-min call Get the Shopify app