Services
Full-service AppLovin management for Shopify brands.
One engagement covering setup, creative, measurement, and week-to-week management of AppLovin Ads (formerly Axon). Seeded with your Shopify purchase history before the first dollar is spent.
How we work.
Axon is only as good as what it is fed. We feed it real customers.
Our platform pushes the store’s historical Shopify purchase data to AppLovin before media spend begins. The pixel starts with a real buyer baseline on day one instead of learning from a cold start.
We build for full-screen mobile game inventory, not recycled Meta placements: the hook, pacing, captions, offer angle, and the end card that carries most of the clicks.
Launch and scale are planned around your product, order value, margins, customer type, and growth goals. Budget, bidding, pacing, testing, and milestones follow from that, not from a template.
The operating framework (PDF)
The five phases we run every account through, from seeding to scale.
Four disciplines. One team.
Take what you need or use us end to end. Most engagements start with setup, tracking, and creative: the three places AppLovin breaks for ecommerce brands.
Structure, conversion mapping, catalog sync, event readiness, Day 0 vs Day 7, audience strategy. Day one looks like day thirty.
Server-side events, Orders API recovery, clean attribution against Triple Whale or Northbeam. The model learns from reality.
Hooks, UGC, product-led video, end cards, playables, offer testing. The raw material the channel needs to scale.
Testing, reporting, budget pacing, creative refresh. The week-over-week discipline, including not touching campaigns mid-learning.
What we need from you
- Shopify admin access and the AppLovin Ads account (or we create it with you)
- Triple Whale or Northbeam access, or agreement to add one before launch
- The last 90 days of Meta performance and your top five creatives
- Product margins, order value, and any category restrictions
- A decision-maker who can approve creative within a week
Who buys on AppLovin.
Third-party data from a 2,500-person US survey commissioned by AppLovin from Kantar, February 2026. Useful for sizing the audience; it is not our data, and we say so.
Share of respondents. n = 2,500 US adults. Source: Kantar for AppLovin, Feb 2026.
Share of mobile gamers by monthly spend band. n = 2,500 US adults. Source: Kantar for AppLovin, Feb 2026.
Full report (PDF)
Demographics, shopping behavior, and ad receptivity of mobile gamers. Kantar for AppLovin, 2,500 respondents.
Tell us about your store.
A 30-minute call. Bring your numbers and we’ll map AppLovin against your margins, creative capacity, and data readiness, then tell you honestly whether it’s a fit.