Success stories
Case Studies
Real results from e-commerce brands using Metaply to improve ad performance and data quality.
Consumer Products — Glass $10M+ / yr
22% ROAS lift and 66% lower cost per purchase
Standard Meta pixel was dropping critical purchase events, leaving gaps in attribution and driving up CAC. Campaigns were scaling on bad data.
+22%
ROAS lift
–18%
CAC
–66%
Cost per purchase
+52.5%
Event match quality
Consumer Products — Hats $8M+ / yr
30% ROAS lift and 44% lower CPA
Ads and creative were dialed in, but key events were being lost between Shopify and Meta. Attribution was murky, making it impossible to confidently scale.
+30%
ROAS lift
–44%
CPA
–43%
Cost per Add-to-Cart
+10%
Event match quality
Coffee — Subscriptions $19M+ / yr
Unlocked subscription event tracking Meta had never received
Subscription purchase events were never being tracked or sent to Meta — ever. The algorithm had zero visibility into the brand's highest-value customers, making LTV-based scaling impossible.
+10%
LTV lift
100%
Subscription events now firing
↑ Audience quality
Higher-LTV subscribers targeted
↑ Attribution
Recovered invisible conversions